Emakina/Direct

Cross-Media Database Driven Direct Marketing

Managed by Sammy Colson

In short

Emakina/Direct delivers an exceptional brand experience at each point of direct interaction between your brand and your consumers. Our mission is to deliver the right message to each unique customer, at the right moment, through the right channel.

Client needs

CRM and Direct Marketing, both online and offline, are tried and tested customer loyalty tools. While you enjoy the ease of optimising your customer relationship with totally personalised communication and built-in reliable measurement, there are areas you might be less familiar with such as the choice of platform, data warehousing, copywriting, design and interaction with other tools (CMS, ERP) to advanced tracking and reporting.

Our aim is simple: to maximise the potential of your prospective and actual customer relationships.

Our solution

All this can only be achieved through the right channel. We build strategies based on analysis, clear KPI’s, return on marketing investment and customer centricity. To integrate these strategies, the Emakina/Direct team uses the most up to date tools and technologies for successful interactive marketing.

We bridge the gap between inbound and outbound communication by combining e-mail, mail, mobile, call centre and websites in direct marketing flows and campaigns. And we monitor the results closely against agreed business objectives so that we can continually improve and refine our processes.

Come to Emakina/Direct: It’s the only place where you’ll get the combination of offline and online solutions, where we take care of the complete development of direct marketing campaigns, including highlypersonalised e-mails, text messages, printed DM and even voicemail messages.

The Proof

We partner with a number of national and international clients (including Electrabel GDF Suez, Pernod Ricard, Thomas Cook, Teleroute, Fortis and Solvay).Emakina/Direct manages the Benelux CRM Strategy for the electronics market leader, Samsung.)