Emakina/Integrated
Strong in advertising and in digital, Emakina knows how to integrate all aspects of your communication.
Managed by Thierry Willer and David Grünewald
Services
- Create or re-create brands, and constantly animate their relationships with their consumers
- Develop innovative cross-channel experiences by using every relevant medium and touchpoint
- Integrated communication campaigns
- Generate unique and engaging brand experiences online as well as offline (websites, digital applications, e-mail marketing, social media, TV, radio etc.)
In short
A unique service on the European market: the perfect combination of strategic and creative disciplines, from advertising to digital. We embrace the entire communication challenge in a fully integrated, holistic way.
Client needs
We live in a digital world. The way we connect and consume in this world have radically changed the way businesses work and market themselves.
Digital has changed the way consumers behave, given them quick access to information, and the ability to broadcast both positive and critical impressions - not just to their friends, but potentially worldwide.
Companies and brands need to respond with creative new strategies that incorporate people's online and offline experiences. Advertisers need strategic partners who can cut across the old divides and operate in the space where communication merges with business.
Our solution
Emakina/Integrated is a multidisciplinary team of brand developers, strategists and creatives from the worlds of advertising and digital.
We have a unique capacity to identify, mobilise and combine the exact talents required for each customer challenge. No traditional agency can equal us in this strength.
Proof
Our team has years of experience in brand development and creativity. Our integrated communication approach has been put to the test by Schweppes Europe, smart (Daimler), Wolf Oil, Rodania, Jameson, Test-Achats, My Way, and Partenamut.
Latest news
Geneva asks ‘Quelle Genève?’, with the help of Emakina.CH
Quelle Genève? With this provocative question, Emakina.CH is at the heart of a new debate on the future of the city of Geneva and the region. Both have resisted to the international crisis. Now the time has come to open up to the world, fight populism and protectionism and invent a new international and positive [...]
Emakina brings AXA’s website to the forefront of technology
Emakina was hired by the AXA to develop a new website for the Belgian market, based on SharePoint 2010. The goal was to establish a system which facilitates better content distribution between different divisions. This was meant to enable communications teams at AXA to centrally create and maintain the website’s content, while guaranteeing decentralised dissemination across the various distribution [...]
Electrabel’s website more inviting than ever before
In exercise to align the Electrabel’s corporate website to the company’s new B2C and B2B standards, Emakina was hired for building a new upgraded version. The main purpose of the new site was to present general information about Electrabel to well-defined target groups. Such information includes the company’s Corporate Sustainable Development approach, career perspectives, nuclear [...]
Emakina’s campaign for Test Achats chosen “Campaign of the Month” and going global!
Following the great success of previous collaborations between Emakina and Test-Achats, the Belgian consumer-protection organisation has contacted us again. This time, we were asked to promote the organisation’s “Best Buy” service, offering Test-Achats members, access to a comprehensive data base of product analyses. So before spending money on buying a new camera, phone, television, or [...]
Emakina in the Best of the Nest for B2C Communications
The 50 Lawyers campaign developed by Emakina for Test-Achats/Test Aankoop wins an important price, once again. Emakina’s David Grünewald and Xavier Bouillon were welcomed in the Nest of the Best at the 8th Cuckoos, the competition for Best ‘Winning Direct Marketing Campaigns’, of the Belgian Direct Marketing Association. As winners of the B2C Cuckoo, they [...]
Partenamut redefines the communication code of health-service providers
A new print campaign, produced by Emakina for Partenamut, the Belgian health services and insurance provider, introduces a striking new visual identity for the brand. After creating an original all-blue environment two years ago, Emakina decided to build on the same logic with an aesthetic approach that is unique in the field of health services. [...]
Emakina presents Sida’Sos unconventional campaign
AIDS is a gift we all want to avoid. To increase awareness of Belgians and motivate them to get tested, the advertising agency Emakina created a series of actions for Sida’Sos, using original, unconventional media. We decided to convey our message in the same way as the disease spreads. We developed media carriers that can [...]
Emakina wins bronze at Mixx 2011
Emakina’s case “Test-Achats / Test Aankoop” won a bronze medal at the MIXX 2011 awards. The campaign for the leading Belgian consumer association was one of the 18 finalists in the category ‘Direct Response and Lead Generation’. Out of a total of 63 participants, winning the bronze award is a fine recognition of the creative [...]