Västerbottensost®
Västerbottensost® cheese is one of Sweden's most beloved hard cheeses with a unique taste that can only be produced at the small dairy in Burträsk, Västerbotten County, northern Sweden.
The Swedish Carbonara
One of Sweden’s best-loved cheeses, Västerbottensost created a brand-new cooking cheese as a locally produced alternative to continental cheeses. It asked long-time partner Emakina to create awareness of the new product with a bold campaign that will inspire Swedes to try Västerbottensost with their pasta and risotto (instead of Parmesan). Our idea: make enemies to gain new fans…
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The search for the provincial pizzas of Sweden
What do you get when you put pickled herring, potatoes and sour cream together? Well, in the Swedes’ case... an award-winning pizza! In collaboration with our client Västerbottensost and their delicious new cooking cheese, Emakina helped create a pizza contest with a localised twist that served up amazing results including a book deal.
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