Hammarby Fotboll
Founded in 1889, Hammarby Football is more than a football club – it's an institution, a lifestyle, and a community with some of Sweden's most passionate fans
Creating the digital flagship for a legendary football club
Founded in 1889, Hammarby Football is more than a football club – it's an institution, a lifestyle, and a community with some of Sweden's most passionate fans.
To elevate the experience of being part of the Hammarby family while boosting revenues, Hammarby Football contacted Emakina with the ambition of becoming a leader in the field of digital fan experience.
The new digital platform was designed to offer fans a more engaging and personal club experience through new improved functionality, services, and exclusive content.