Wasa
Wasa har bakat knäckebröd med några få naturliga ingredienser sedan 1919 – en god och nyttig klassiker på svenska folkets frukostbord.
Serving up a harder brunch experience
Wasa has been baking crispbread from a few simple ingredients since 1919, offering a wholesome classic to the Swedish breakfast table.
However, lately the crispbread category is facing competition from more easy-to-chew alternatives like levain. That's why Wasa asked Emakina to create an influencer activation to remind Swedes of how good crispbread is, both when it comes to taste and for your health.