Dina Försäkringar is a Swedish insurance company that prides themselves to be an alternative to the giants, aiming to always be seen as close, engaged and innovative.
The first ever deep faked ad
Profile hacks and deep fakes are wreaking havoc on the internet, making it almost impossible to know what’s real and what not. To drive a message of cyber security home for the innovative Swedish insurer, we did exactly what we are warning people about: we hijacked the identity of singer Danny Saucedo. The results were weird, and also incredibly positive.
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Boosting brand identity for one of Sweden's largest insurers
Our client is a group of six local insurance companies spread across Sweden, working together under the common brand Dina Försäkringar. With a heritage dating back to 1768, it’s the fifth largest non-life insurer in Sweden with both private and enterprise customers.
Despite its rich history, Dina Försäkringar remained a relatively unknown brand. We worked with them to create a new long-term concept, a unique brand world, and an awareness campaign across various platforms such as TVC, OLV, radio, display, and social media.