About Rituals
Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry. Raymond Cloosterman founded Rituals in 2000 with a mission to transform daily routines into meaningful moments. Today, the B Corp brand has more than 1,000 of its own stores and over 3,000 shop-in-shops in more than 36 countries, with a turnover of 1.4 billion euros.
Where sensuality meets high performance
Rituals are incredibly personal things. We were asked to bring this idea to life with a bespoke UX experience on a new e-commerce platform. Collaborating with AKQA, we created a joyfully immersive, award-winning site where every user is treated to a highly personal online journey. Storytelling teamed with impeccable performance resulted in a dramatic 35% increase in site visitors in the first week after relaunch, as well as a 5% higher conversion rate.
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Namasté: the transition from a monolith architecture to a flexible MACH solution
For the past decade, Emakina has been a partner to Rituals, working together to expand their digital channels and driving growth in their online business. The time came to build a more agile, scalable, and flexible architecture that better serves the needs of the business and its customers. We set off on a journey of transitioning Rituals from a monolith architecture to a composable MACH approach.
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