SBS Belgium

About the project

A new voting system with personalised journeys

Emakina and Wunderman Thompson had one challenge: to give De Mol's passionate fans a more seamless and personalised voting experience. Together with Selligent, Emakina designed a new voting system, with a personalised journey for each viewer, which perfectly integrates with the existing TV channel VIER architecture. The result was an efficient voting organism designed to connect with voters in surprising ways and guarantee a truly immersive experience.

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