ECCO

Our solution

During our research, we discovered that the average pair of boots takes 100 hours to break in. Just like that, we had the perfect creative hook to hang our campaign on. A campaign that focused on the first 100 hours of a pair of ECCO Heritage Boots, to show they’re made to be enjoyed right out of the box – a stark contrast to what people experience with other boots. Our concept was to dramatise just how much you can experience and achieve in perfect comfort during those first 100 hours.

To highlight this, we needed to find real people who were Legends in their fields, and whose craftsmanship and passion would be supported by the real-world durability and comfort of ECCO Heritage Boots. We created a campaign that was authentic and true to the values of ECCO, introducing our Legends as they work in challenging environments. Our work showed them performing at their best and accomplishing great things during their first 100 hours in their ECCO Heritage boots.

With an incredibly tight timeline of three weeks, multiple location requirements and the the largest budget ever spent on an ECCO category campaign, we needed to deliver a film and photographic campaign that ECCO could use across digital, in-store, broadcast and out-of-home media channels. Taking our crew and Legends from the docks of Rotterdam to the peaks of the Italian dolomites, we showcased ECCO’s Heritage boots on a custom motorcycle manufacturer, a mixed media artist, a nature photographer and a chef restaurant owner, successfully producing an atmospheric winter campaign in the middle of the European summer.