Hammarby Fotboll
Founded in 1889, Hammarby Fotball is more than a football club – it's an institution, a lifestyle, and a community with some of Sweden's most passionate fans.
How can a legendary football club score online too?
Founded in 1889, Hammarby Fotball is more than a football club – it's a Swedish institution, a lifestyle, and a community of passionate fans, or ‘bajares’.
Hammarby not only boasts the highest average attendance in Scandinavia, but is also famous for its the volume and enthusiasm of its supporters. But Hammarby felt the club’s digital offering was letting its fans down. They needed to up their game to give loyal bajares a winning online fan experience, while boosting revenues too.
The final score? A new digital platform delivering a more engaging and personal club experience through new and improved functionality, services, and exclusive content.